Fishful ThinkingSM is on the Move and Making News
Read the press releases and some facts about Optimism.
New Goldfish® Brand Survey Reveals the Pressures – and Joys – of Being a Mom Today
Norwalk, CT (August 2009) – Keeping up with the demands of parenting in today’s fast-changing, economically-pressured world, while still taking time to relish the “great little moments” with their children, is a steep challenge for today’s moms, according to a new survey sponsored by the Pepperidge Farm® Goldfish® brand – but most wouldn’t trade parenting for anything. The Goldfish Moms' Straight Talk on Parenting survey was conducted in late May by the market research firm, TNS, with 1,021 moms of kids 6-to-12 across the United States.
Pepperidge Farm® adds veggies to Goldfish® crackers just in time for back-to-school
Norwalk, CT (August 2009) – An August 2009 online poll revealed that nearly a third of parents believe it is more likely that their child would become a famous movie star than eat the recommended daily servings of fruits and vegetables. To help parents make it a little easier for their children (who may or may not be future celebrities) eat more vegetables, Pepperidge Farm is pleased to announce a delicious addition to the Goldfish line of baked snack crackers with the launch of Goldfish® Garden Cheddar snack crackers − smiling snacks that contain 1/3 serving of real vegetables in each serving of Goldfish crackers
Positive Psychology for Kids: Teaching Resilience With Positive Education
Article By Lindsay Lyon (From US News – June 24, 2009) Adults can help kids by encouraging them to think positively, psychology experts say
Psychologists converge on Phila. To Study Happiness
Article By Stacey Burling (From Philadelphia Inquirer – June 21, 2009) After months of gloomy economic news, Philadelphia has been, at least for a few days, the worldwide epicenter of a certain kind of positive thinking.
Pepperidge Farm Sweetens Up the Grocery Aisle with New Goldfish® Grahams
Norwalk, CT (March 30, 2009) – Pepperidge Farm is pleased to announce a delicious, new addition to the Goldfish line of baked snack crackers with the launch of Goldfish® Grahams – smiling snacks that are satisfyingly sweet. Ideal for lunch boxes or on the go, Pepperidge Farm Goldfish Grahams are sure to please moms and kids alike.
Pepperidge Farm® Celebrates Two Great Tastes with the Launch of New Goldfish® Mix-Up Adventures
Norwalk, CT (June 16, 2008) – Pepperidge Farm now makes it easy for kids and parents alike to mix it up a little with the launch of Pepperidge Farm® Goldfish® Mix-Up Adventures — a wholesome, fun snack that celebrates two great tastes, all mixed up. Mix-Up Adventures offers the tasty combination of Xtra Cheddar Flavor Blasted and Pretzel Goldfish crackers mixed together—for a flavorful snack kids and adults will enjoy.
Pepperidge Farm® Goldfish® Brand Continues Its Commitment to Children with City Year Sponsorship
Norwalk, CT (June 28, 2007) – Adding a new dimension to its commitment of making a positive difference in children's lives, Pepperidge Farm® Goldfish® brand is sponsoring City Year, a national organization founded in 1988 upon the belief that young people can change the world. The Goldfish brand is donating $625,000 to City Year over three years and sponsoring its 'Starfish' after school program. City Year, in turn, will broaden the reach of Fishful ThinkingSM, a program designed to increase optimism among America's youth.
The Power of Positive Thinking:
Pepperidge Farm and Leading Psychology Expert Develop Program to Help Foster Optimism in American Youth
Norwalk, CT (March 01, 2007) – To encourage optimism in America's youth, the Pepperidge Farm Goldfish® brand has launched a comprehensive program designed to connect parents, teachers, and other concerned adults with resources about optimism in children. The Goldfish brand has partnered with Karen Reivich Ph.D., an expert in the field of positive psychology in children and adolescents and a mother of four, on its Fishful ThinkingSM program to help inform parents and teachers about the importance of optimism in childhood development and to offer tools to help them easily incorporate optimism into children's daily lives in a fun way.