In the spirit of Fishful Thinking^SM, Pepperidge Farm created Goldfish^SM Central--a fun and safe website made especially for kids. While exploring the world of Goldfish®, kids are empowered to create and customize their very own Goldfish character and homepage, while being rewarded for effort when they play games, read articles and interact with the website. Goldfish Central does not collect personal information, and children will never have a chance to interact with others, so parents can be rest assured that their children are in a safe environment.

At Goldfish Central, kids can express themselves in a creative way, while learning to greet the world with Optimism.